Microsoft has launched a new version of its Bing search engine and Edge browser, powered by cutting-edge artificial intelligence (AI) technology. The company has described the tools as an “AI copilot for the web” and aims to deliver better search results, more complete answers, and a new chat experience. The new Bing and Edge browser are available in preview now at Bing.com.
According to Microsoft CEO Satya Nadella, “AI will fundamentally change every software category, starting with the largest category of all – search.” The company has applied AI to its core Bing search ranking engine, which has led to the largest jump in relevance in two decades. With this AI model, even basic search queries are more accurate and more relevant.
The new Bing search engine is being teased for the public in a “limited preview,” with a true public launch coming soon. Initially, people will only be able to access the new AI-powered Bing services using Microsoft’s own browser, Edge. However, the company plans to expand to other browsers and devices eventually.
The AI powering Bing uses technology that is more powerful than ChatGPT, which is a chatbot developed by OpenAI. Microsoft is an early investor in OpenAI and plans to expand its existing partnership with the company as part of a greater effort to add more AI to its suite of products. The company has already said it would incorporate ChatGPT into products, including its cloud computing platform Azure, and it is rumored to be planning to integrate the tool into its search engine, Bing.
The new Bing search engine is a marked improvement over Google, according to a review by The New York Times. It is also an improvement over ChatGPT, which was never designed to be used as a search engine. The new Bing search engine is able to instantly create an itinerary for a vacation, offer ingredient substitutions in recipes, and annotate search results with links, citations, and context on the right side of the search page.
While Bing today only has roughly 9% of the search market, further integrating this unique ChatGPT tool and algorithms into the Microsoft search platform could result in major share shifts away from Google and towards Redmond down the road. The race has started, and Microsoft is moving fast.
In conclusion, Microsoft’s new AI-powered Bing search engine and Edge browser are a significant step forward in the search engine market. With the power of AI, Microsoft aims to deliver better search results, more complete answers, and a new chat experience. The new Bing search engine is a marked improvement over Google and ChatGPT, and it has the potential to shift the search market away from Google and towards Microsoft.